Award-winning Europa Park has done it again. In an effort to stay with the times and ahead of the trends, Europa Park has introduced its Mack Virtual Reality (VR) coaster experience. Expanding on the typical roller coaster experience, Europa Park’s Alpenexpress “VR-Ride“ roller coaster in the Austrian-themed section is now outfitted with this VR technology, providing guests with an experience unlike anything else in the world. With this new dimension of the ride, the park is able to present new themes and worlds of experiences to guests. In theory, each ride on the roller coaster could soon become unique to the point where any two riders would never be the same. The possibilities are endless, and Europa Park is leading the way in Europe.
How Does the VR Coaster Work?
According to the park, “this completely new ride sensation is due to the precise synchronization of the VR headset with the actual roller coaster ride. The ride uses sensors to orient the film to the speed and position of the roller coaster, enabling the real movements to be experienced in the virtual world. The VR coaster technology was developed as part of a collaboration between VR Coaster, Mack Rides and MackMedia, which are responsible for Europa-Park content-related and operational design. ‘The VR glasses create an immersive experience that would be almost impossible to surpass. For the first time, we are able to place an attraction in any themed world and seamlessly increase the intensity of the experience for visitors,’ explains Steffen Kottkamp, Director of MackCreative at Europa-Park: ‘The future of the roller coaster lies in a combination of real physical forces and appropriate thematic content. Using VR, we can create a much more elaborate and interactive themed world.”
As the next generations of rides and roller coasters are introduced, the virtual reality component will certainly become more common, especially for those top-tier amusement parks who are looking to stay ahead of the times and ahead of the curve.
[Image courtesy of Europa Park and VR Coaster]