As season passholder numbers continue to grow, showcasing the great value offered to those guests, additional services have been rolling out to supplement the main passholder program. In recent years, Cedar Fair has unveiled a dining plan option for both one-day park guests and season passholders. It appears that the next part of the plan is in testing. Dorney Park recently began testing a new expanded version of its popular Fast Lane quick queue program. Fast Lane and Fast Lane Plus allow guests to skip the bulk of the wait at each major park attraction, but the contention from some season passholders was that the program was just a one-time, one-day experience. Why not offer a Fast Lane pass option that will work for the entire season? The park’s management team listened, and now Dorney Park appears to be the first to give passholders that option.
“We are conducting a pilot program to test the operation and interest of a Fast Lane option that would be more appealing to our loyal Passholders. The All Season Fast Lane offers a great value for Dorney Park passholders, who will receive an all-day Fast Lane Plus wristband each visit for the season (or Fast Lane on days the waterpark is not in operation) when adding this product. We look forward to the feedback from our Passholders on this program.”- Carrie Basta Stolzfus, Marketing Manager
For $99, season passholders can add the Fast Lane option to their season pass and enjoy shorter lines for the entire season. At that price, the All Season Fast Lane option pays for itself on the second visit. How many season passholders only go to the park once per year? Not many; otherwise, there’d be no need for the season pass. For coaster enthusiasts, this new option offers a great value… and a LOT of extra coaster riding! This option is especially great for season passholders who most often visit on the weekends!
[Image courtesy of Dorney Park.]